By: Angela Soric
The Walt Disney Parks and Resorts have joined forces with Verizon Wireless to bring you the “Mobile Magic” application. This app is the first developed by Disney that allows users to navigate both parks, serving as an electronic tour guide.
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Features
- Updated attraction wait times.
- Locations of favorite restaurants, attractions, rides etc. with GPS enabled maps.
- Trivia games that allow users to compete against other park guests.
“Mobile Magic helps our guests make the most out of their Disney Parks vacation by providing information and services that enable them to see and do more than ever before, mobile will continue to play an important role in the overall Disney Parks marketing strategy as phone capabilities evolve and consumer adoption of advanced services grows.” -Arturo Vera, digital marketing manager at Walt Disney Parks and Resorts
The application is priced at $9.99 for a 180-day subscription. Park guests who are not Verizon Wireless customers can access select information, such as park hours, attraction information, entertainment schedules and dining information on their mobile device through http://m.disneyworld.com and http://m.disneyland.com
