By: Steph Dlugon
I never knew how I desperately wanted a baked potato in less than 10 minutes until my dad brought home a microwave oven in the mid-‘80s. It’s not news to assert that the best technology fills a need some didn’t even know they had. But it is interesting to see how we’ve grown accustomed to, if not downright dependent on our gadgets over a relatively short chunk of time.
One measure of the ubiquity of technology in our lives is the way we use it to fill those moments of in-between or interstitial time. At dinner the other night I watched a woman start interacting with an app on her iPhone the very instant the server left her table. In a recent poll of 1,000 smart phone users, 27% say they turn to apps when waiting for the bus/subway/taxi. That statistic doesn’t seem too surprising. But consider this one: 32% use apps in bed before they go to sleep.
So what exactly are these people doing? They’re doing what we’ve always done during a lull. They’re trying to do something productive, amusing or time-killing. If app makers are smart, they’ll do all they can to harness the power of interstitial time in their development efforts.
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