Physicians Express Interest in the iPad

By: Angela Soric

According to Epocrates Inc., a medical software vendor based in California, 22% of surveyed physicians plan to purchase an iPad within a year.

The company surveyed 350 physicians days after the iPad announcement. It was reported that more than 270,000 physicians currently subscribe to software that provides access to clinical information from Smartphones such as the iPhone and Blackberry.

Epocrates announced that its application for the iPhone and iPod Touch will also be available for the iPad.

“By optimizing our software for the iPad, we are capitalizing on the larger screen real estate and interactivity provided by this sophisticated device,” Rose Crane, CEO of Epocrates said in a statement. “We are continuing to explore the advanced capabilities of the iPad and ways it can help Epocrates address the evolving health care technology needs.”

The survey went on to show that 9% of respondents plan to buy an iPad as soon as it’s available, 13% plan to buy it within a year and 39% expressed interest in the iPad, but said they wanted more information before buying.

Posted Wednesday, February 10th, 2010 under Apple, Blackberry, iPad, iPhone, iPhone Apps.