By: Steph Dlugon
This week Mobile Presence parent company iNomadics, Inc. launched YourSize, a new iPhone/iPod Touch app that targets users with an eye for fashion. YourSize helps you organize entire wardrobes for multiple people. The app is packed with functionality that makes it a serious productivity tool and includes the ability to:
- Create, save and share outfits
- Store sizes and measurements for you, your family and friends
- Assemble perfect outfits by swiping through photos of your clothing
- Use the calendar feature to plan and track outfits
- Keep a wishlist of the clothes you want and need
- Build and name scores of customizable closets for you and anyone else
- Organize clothes by season, occasion or any other category that makes sense for you
- Send photos of complete ensembles in just a few taps
- Plan what to wear, organize what you have, discover new looks and make shopping for clothes easy
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By: Angela Soric
Adobe has introduced AIR (Adobe Integrated Runtime) for mobile phones. A lot like the desktop version, this technology allows Flash apps to run offline and outside of the web browser. Using this platform, developers will be able to design an application once and deliver it across multiple phone operating systems.
With the mobile version, developers can also take advantage of specific phone features such as multi-touch, accelerometers and GPS capabilities.
The creators of AIR have announced that it will be available for Android devices later this year, with others to follow.
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By: Angela Soric
Mobile analysis firm, Flurry, has been tracking data in over 20,000 mobile apps. In their latest report, entitled “Smartphone Industry Pulse”, the firm goes on to state that developers who are integrating their analytics system into iPhone apps has increased nearly 3 times from December to January.
So what is causing this huge increase? The announcement of the new iPad, says Flurry.
“As such, we hypothesize that excitement generated by Apple’s iPad event in January is driving this growth,” the firm said. “For developers who get a jump on customizing their applications for the iPad, there may be an opportunity to stand out early on, and earn more downloads.”
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By: Angela Soric
The ever-popular iPhone has caused some commotion due to the amount of data its users consume. The bandwidth-heavy device is said to be causing problems for its sole provider, AT&T.
Last October, the chairman of the FCC, Julius Genauchowski, said devices such as the iPhone are the main reason for the “spectrum gap”(not enough spectrum available for wireless services in the future).
Due to the heavy data usage by iPhone users, it has been proposed that such devices may require new policies, such as rationing.
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By: Angela Soric
According to Epocrates Inc., a medical software vendor based in California, 22% of surveyed physicians plan to purchase an iPad within a year.
The company surveyed 350 physicians days after the iPad announcement. It was reported that more than 270,000 physicians currently subscribe to software that provides access to clinical information from Smartphones such as the iPhone and Blackberry.
Epocrates announced that its application for the iPhone and iPod Touch will also be available for the iPad.
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By: Steph Dlugon
More people watched this year’s Super bowl match up between the Saints and the Colts than any other television program in history. Roughly 106.5 million viewers tuned in, and in doing so, they dethroned the final episode of M*A*S*H which held the “most-watched” title since 1983.
The Super bowl is the one show millions of people watch just for the commercials. A recent article written by Hipcricket chief marketing officer Jeff Hasen thinks advertisers missed out on a golden opportunity to promote mobile during the big show. He even provided some suggestions on how advertisers could have done a better job.
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By: Angela Soric
On Sunday, a report was issued by Credit Suisse’s, Bill Shope where he shares details from his recent meeting with Apple management.
Bill Shope said Apple indicated it would consider lowering prices if initial demand is low.
“While it remains to be seen how much traction the iPad gets initially, management noted that it will remain nimble (pricing could change if the company is not attracting as many customers as anticipated),” said Shope.
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By: Angela Soric
This week, Apple announced that iPhone developers could only use the iPhone’s GPS data if it provides “beneficial information.” Developers cannot use the data to serve location-based aware ads to users.
In an update to the “News and Announcements for iPhone Developers” RSS feed, Apple states:
“If your app uses location-based information primarily to enable mobile advertisers to deliver targeted ads based on a user’s location, your app will be returned to you by the App Store Review Team for modification before it can be posted to the App Store.”
Last year, Apple expressed interest in Admob. However, Apple’s rival, Google bought the company.
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By: Angela Soric
Publishers are rushing to get their book on the new iPad, as well as other Apple devices.
Houghton Mifflin Harcourt, Kaplan publishers, McGraw-Hill education and Pearson have all signed deals to convert their textbooks into digital versions for the iPad, phone and touch.
According to sources, even before the launch of the iPad, McGraw Hill CEO Terry McGraw commented about his company’s college textbooks potentially running on an Apple tablet. The publisher’s CourseSmart textbook line is already available as an iPhone and iPod Touch app.
On Wed, agreements were made with ScrollMotion-a company that works with publishers to digitize their books.
According to ScrollMotion, this medium will open up many doors for users, especially students.
Students will be able to mark and highlight text in 6 different colors. There will also be an option to write notes on the device or simply use the built-in microphone to record class lectures or audio notes.
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By: Steph Dlugon
According to a recent article by CNN Tech, AT&T recently announced that it would “spend between $18 billion and $19 billion in 2010 upgrading its wireless and backhaul networks to handle the onslaught of new traffic. This is roughly $2 billion more than the company had invested in the previous year.” AT&T COO John Stankey spelled out the specifics during the recent 4th quarter conference call.
The CNN article explains the company plans to “add 2,000 new cell sites and upgrade existing cell sites with three times more fiber links than it had in 2009. This will increase capacity for the backhaul network that connects the cell towers to AT&T’s main network. The backhaul portion of the network is a critical component to AT&T’s network; with these upgrades in place, Stankey said the company will be able to easily upgrade in the future to 4G wireless technology.”
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