By: Angela Soric
On Thursday, Apple introduced the in-app purchase feature for free iPhone applications.
According to the Wall Street Journal, the feature (originally introduced in March) allows developers to offer fresh content for purchase within an app such as new levels in a game, additional books in an e-book app, or expanded capability in productivity apps. However, this option was only available for paid apps, which meant that developers had to charge at least 99 cents.
Now that the feature is also available for free applications, developers will have the option to create one version of an app (instead of a lite and premium version). If users would like to upgrade, this can be done within the app itself.
An added benefit for users is the reduction of clutter, making the iTunes app store more user friendly while eliminating hassle.
