By: Angela Soric
Greystripe, a mobile media ad network, recently conducted a study focused on a group coined the “iPhone moms”. In the past, this demographic was often regarded as late adopters that were not successfully reached through mobile apps. However, emerging technology has greatly altered the mobile application user demographic.
Among many interesting findings, it was noted that about 40 percent of moms are the sole decision makers when it comes to household purchases. 79 percent of iPhone moms use their phone as a key tool for shopping related activities, which include:
- Locating the nearest store
- Keeping track of shopping lists
- Comparison shopping
- Keeping track of sale items
- Downloading coupons
79% of iPhone moms use their phone for shopping related activities
However, iPhone moms use their mobile devices for much more than shopping and household activities. Nearly all of those studied (94%) download gaming and entertainment apps, some of which are downloaded for their children, about three-quarters download music and 50% participate in social networks while on the move.
As technology expands, it becomes vital to understand the needs of current and potential users. Those that may have been ignored in the past may very well become key customers in the future.
