By: Steph Dlugon
Consumer confidence in making complex transactions via mobile devices appears to be climbing rapidly. According to a study by market intelligence company ABI Research, the number of mobile banking subscribers is doubling annually. The study, reported on by Mobile Commerce Daily’s Rimma Kats, spells out the following findings.
“ABI Research predicts that 407 million people will use their mobile phones to carry out financial transactions with their banks by 2015.
Out of the 407 million people expected to use their phones for mobile banking, approximately 66 million will be in North America, while the majority of subscribers are from the Asia-Pacific region.”
Additionally, “ABI Research claims that the global number of subscribers more than doubled between 2008 and 2009, and is expected to double again in 2010.”
Many users are already comfortable and well-versed in online banking options. The jump in the number of users expected to adopt mobile banking is predicted because financial institutions are counting on customers to learn that they can conduct those same transactions on their mobile device.
As you might guess, the top 10 banks in America are mostly poised and ready to help their customers bank on the go. Click on their names to learn more about their mobile offerings.
1. CitiGroup
4. Wachovia
6. HSBC: I couldn’t find a link to their mobile program on their site. I also checked iTunes for a mobile app. No luck. If they have a program, they’re not making it easy to find. I’m afraid I can’t spend more time searching. The list must go on…
7. US Bank
