By:Angela Soric
In its earlier years, the extent of mobile commerce included the latest ringtones, wallpaper and games to pass the time. With the increase of smartphone adoption, how do consumers really feel about purchasing more expensive items from their mobile phones?
A recent study conducted by Harris Interactive surveyed 2,029 adults and found that more than half would be willing to purchase big-ticketed items from their phones such as airline tickets, concert tickets as well as booking hotel rooms.
“It’s just a few years before we’re all buying products on the phone we typically buy on the web,” predicts Michael Dulong (president of Billing Revolution).
When walking into a grocery store or even home depot, it’s hard to miss the self checkout areas designed for speed and convenience. Mobile commerce is just taking this one step further and totally eliminating the need to make a special trip to the store.
“Retailers that want to succeed in this new world are given little choice but to engage with consumers on their terms and use technologies of their own to grant them entrance into consumers’ connected lives.” Says Tamara Mendelsohn (a senior analyst at Forrester).
The shift to mobile shopping seems to be nothing short of inevitable. Skeptics would have to be very naïve to not see this coming.
E-Mail To A Friend
