By: Angela Soric
Mobile analysis firm, Flurry, has been tracking data in over 20,000 mobile apps. In their latest report, entitled “Smartphone Industry Pulse”, the firm goes on to state that developers who are integrating their analytics system into iPhone apps has increased nearly 3 times from December to January.
So what is causing this huge increase? The announcement of the new iPad, says Flurry.
“As such, we hypothesize that excitement generated by Apple’s iPad event in January is driving this growth,” the firm said. “For developers who get a jump on customizing their applications for the iPad, there may be an opportunity to stand out early on, and earn more downloads.”
Development for the Android also increased (about 25 percent in January) and has since remained steady. However, Apple’s App Store surpassed Google’s platform.
“While Android’s steady new application growth over the second half of 2009 closed the gap against the iPhone, reaching as many as one out of every three new application starts within Flurry for December, the recent spike in Apple iPad support has swung the pendulum back in Apple’s favor to a level not seen at Flurry in six months,” the report said. “The unprecedented surge in support for iPad is a positive early indicator for its commercial potential.”
