By: Angela Soric
In a recent study performed by Admob, app purchasing habits were revealed. It was found that iPhone and Android users share similar downloading habits, both users download an average of 9 applications per month.
While the Android seems to be closing in on the iPhone, and the iPod Touch when it comes to free app downloads, it was found that iPhone users are more likely to spend money on applications. 50 percent of iPhone users buy at least 1 app per month (compared to 21 percent of Android users).
iPod touch users were found to be the most engaged, downloading 37 percent more apps than iPhone and Android users. These consumers also spend an average of 100 minutes a day using apps.
Palm’s WebOS averaged about 5.7 downloads per user, with 0.6 paid downloads per user.
It will be interesting to see how the iPad will fall into the mix, especially because many see the device as being heavily reliant on app downloads in order to be successful.
