By: Steph Dlugon
1. Shopping
Customers will become repeat customers if their shopping experience is convenient, safe and fast. Shopping and browsing from a tiny mobile-enabled site can be a frustrating experience. An app allows users to complete fairly complicated steps and transactions with a few taps.
2. MultiMedia
Apps can take users to multimedia sites like custom YouTube channels and Flickr in just a tap. Adding this sleek functionality allows you to take advantage of your full marketing arsenal and customers appreciate the convenience.
3. Location Location Location
Apps can offer built-in maps with driving directions to your store, venue or organization.
4. The Spontaneity Factor
People who are out and about, or simply killing time turn to their apps to find things to do and stuff to buy. For example, some of the most popular free apps on the iTunes app store are restaurant and movie theater finders.
5. Fanatical App Users
When was the last time you heard someone sing the praises of a well-designed mobile site? Exactly. When was the last time you heard someone gush about an exciting new app? That scenario is probably a lot more likely. Apps are incredibly hot and in demand. Why not ride the wave to your benefit?
